Vusse

This project focuses on designing packaging and labels for Vusse, a contemporary perfume brand centred on minimal, everyday scents. The Flora collection features familiar fragrances such as jasmine, peach blossom, sakura, and a signature blend, Pink Snow. The aim was to create a visual identity that reflects the brand’s core values natural, gentle, and effortlessly wearable while appealing to a broad Gen Z to millennial audience. The approach balances simplicity with versatility, developing a minimal yet distinctive design system that feels modern, soft, and adaptable across platforms. With the brand’s launch on Shopee and TikTok in mind, the packaging is designed to be visually engaging both in-person and on-screen, ensuring relevance, recognisability, and strong appeal in a fast-paced digital environment.