Unmask

This project focuses on developing a fundraising campaign for the DAX Centre, a Melbourne-based gallery dedicated to reducing mental health stigma through education and art. The aim was to create a campaign that aligns with the organisation’s values while using creativity as a powerful tool to engage audiences and encourage meaningful conversations around mental health. Unmask invites individuals to reveal their true emotions, fostering empathy and understanding through storytelling and artistic expression. Centered around a fundraising masquerade event and art auction, the campaign supports artists with lived experience while building community connection. A bold visual identity, featuring striking imagery, vibrant colours, and a dynamic tone of voice, captures attention and reinforces a message of openness and authenticity.