Melbourne Central

This project explores the redesign of Melbourne Central’s wayfinding system alongside a brand refresh, aiming to create a more intuitive and engaging spatial experience. As a highly connected retail and transport hub, the centre’s complex layout, heavy foot traffic, and visually similar signage often make navigation challenging, highlighting the need for a clearer and more cohesive system. The solution reimagines wayfinding as both functional and experiential, introducing a more distinct and accessible visual language that improves clarity and flow. Inspired by the centre’s architecture, environment, and existing illustrative elements, the design creates a vibrant and playful system that reflects Melbourne Central’s dynamic atmosphere while enhancing usability for its diverse audience.