Publique

Publique is a Melbourne-based bakery known for its authentic French pastries with a modern twist. This project's objective was to increase brand awareness, strengthen audience engagement, and support product sales by creating a more cohesive and contemporary identity. In response to inconsistencies across brand touchpoints, the rebrand repositions Publique to better connect with the younger audience. The new direction transforms its traditional image into a more cosmopolitan, trend-driven identity that aligns with its innovative approach to baking, while also allowing me to explore new design styles and strategies.