Hey Jewellery

This project focuses on developing a refreshed brand identity for Hey Jewellery, a Melbourne-based jewellery brand that has been selling primarily at the Fitzroy Market since 2018. Offering a diverse range of rings, necklaces, bangles, bracelets and more, the brand is built around making stylish, durable jewellery accessible at an affordable price. With an audience spanning from teens and young adults to everyday jewellery lovers, the aim was to create an identity that feels youthful, vibrant and approachable. As the brand expands from its market presence into the online space, the project explores a new visual identity that brings greater clarity to its personality and positioning. The approach combines playful, youthful design with everyday lifestyle imagery to communicate that Hey Jewellery is made for every occasion and designed to be worn every day. The branding aims to feel fun, trend-focused and accessible, while creating a cohesive identity that resonates with a younger audience across both physical and digital touchpoints.